About Truth & Gold


Truth & Gold is a lifestyle brand where parenthood meets social activism. We interrupt and disrupt societal noise to make clear the voice of truth.


Back in 2016, we found ourselves as new parents, juggling bottles and diapers while watching American media flooding our home with hate filled messages from politicians. We were angry, sad and sleep deprived, but we decided to start a brand to push back on the hate rhetoric with designs that sparked conversation about justice & encouraged activism. 

We desire to both raise up future freedom fighters & champion allies to do the work, through apparel and products that remind them of what matters. 

We give to nonprofits and agencies doing the work on the ground, to address systemic injustices and meet the needs of historically ignored & oppressed communities. 

And most importantly, we're doing this work in our own home, encouraging YOU to dive into hard conversations and championing you as you do!

See something you like? Tell us! See something missing? Let's chat! shop [!at] weartruthandgold.com.


George, Elicia and the boys